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X-ORIGINAL-URL:https://mlearning.meteor.com.my
X-WR-CALDESC:Events for METEOR Learning
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20260715T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260716T170000
DTSTAMP:20260618T070409
CREATED:20260615T012009Z
LAST-MODIFIED:20260615T053807Z
UID:3325-1784106000-1784221200@mlearning.meteor.com.my
SUMMARY:Digital Marketing Analytics
DESCRIPTION:OVERVIEW\nThis intensive 3‑day program equips mid‑level digital marketers with advanced AI techniques for Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Attendees will master AI‑powered keyword intelligence\, E‑E‑A‑T‑aligned content creation\, smart bidding\, and predictive analytics. The course blends strategic theory with hands‑on labs\, ensuring participants leave ready to deploy AI for search dominance today—while future‑proofing for Search Generative Experience (SGE) and conversational search.\n\n\nLEARNING OUTCOMES\nBy the end of this training\, participants will be able to: \n\nDeploy AI tools for exhaustive keyword discovery\, intent mapping\, and competitive gap analysis.\nCreate and audit E‑E‑A‑T‑compliant content using large language models (LLMs) and semantic SEO techniques.\nBuild\, automate\, and optimize SEM campaigns with AI‑driven bidding\, targeting\, and asset generation.\nInterpret AI‑generated SEO/SEM insights to boost ROI and lower cost‑per‑acquisition (CPA).\nIntegrate search data with social\, email\, and content marketing for a unified growth strategy.\nAdapt to emerging trends such as SGE\, multimodal search\, and AI‑driven personalization—while upholding ethical and regulatory standards.\n\n\n\n\nCOURSE OUTLINE:\nDay 1: Foundations & AI Tools for SEO/SEM \n\nAI in Modern Search Marketing\n\nEvolution from keyword stuffing to AI‑driven relevance (RankBrain → BERT → MUM → Gemini)\nImpact on SEO & paid search workflows\nKey AI concepts: NLP\, vector search\, reinforcement learning\n\n\nAI Tool Landscape\n\nKeyword & topic research: Semrush\, Ahrefs\, KeywordInsights\, SurferSEO\, Clearscope\nCompetitive intel: Similarweb\, SparkToro\, BuzzSumo + ChatGPT plug‑ins\nTechnical SEO scanners: ScreamingFrog ➔ GPT blueprinting\, ContentKing real‑time audits\n\n\nAI‑Powered Keyword Intelligence\n\nLong‑tail & entity discovery with NLP algorithms\nSearch‑intent clustering (informational\, transactional\, etc.) using GPT\nBuilding pillar‑cluster maps and topical authority models\n\n\nSearch Engine Algorithm Insights\n\nDeep‑dive into E‑E‑A‑T signals & content quality scoring\nUnderstanding SERP feature triggers (People Also Ask\, featured snippets\, video packs)\nAI simulation of ranking shifts & volatility forecasting\n\n\nCompetitive Gap & Trend Forecasting\n\nAI SWOT for domain vs. competitors\nExploding Topics + Google Trends + ChatGPT mashups for opportunity spotting\nSeasonality prediction & content calendar auto‑generation\n\n\nTechnical SEO Essentials (AI‑Augmented)\n\nCore Web Vitals monitoring with AI alerts\nSchema markup generation via ChatGPT\n Automated internal‑linking suggestions & orphan‑page detection\n\n\nHands‑On Lab\n\nBuild a keyword cluster and technical SEO audit for a sample site using Semrush + ChatGPT.\n\n\n\nDay 2: AI Content Creation & SEM Campaign Execution \n\nSEO Content Strategy with AI:\n \n\nAligning content pillars to buyer journey & E‑E‑A‑T\nPrompt‑engineering templates for blogs\, product pages\, FAQs\nSemantic SEO & entity optimization with MarketMuse / Surfer NLP\n\n\nAI Content Generation & Governance:\n \n\nTools: Jasper\, Outranking\, Gemini\, Claude\nFact‑checking & hallucination mitigation workflows\nMultimodal assets—imagery (DALL·E\, Midjourney) & alt‑text generation\n\n\nLink Building & Digital PR Automation\n \n\nAI prospecting for high‑authority backlinks\nOutreach sequence generation (Hunter + Lemlist + GPT)\n Citation management for Local SEO (BrightLocal + ChatGPT)\n\n\nAI‑Powered SEM Setup & Automation\n \n\nAccount restructuring with Google Ads Recommendations API\nSmart Bidding vs Maximize Conversion Value vs Target ROAS—when which?\n Creating audience signals from GA4 predictive segments\n\n\nDynamic Ad & Landing‑Page Personalization\n \n\nResponsive Search Ads: headline/description variants via GPT\nPerformance Max asset generation & image suggestions\n AI landing‑page builders (Unbounce Smart Copy\, Instapage Thor Render)\n\n\nSEO/SEM Integration & Cross‑Channel Synergy\n \n\nShared keyword data lake for organic & paid teams\nRetargeting search visitors on social with AI‑crafted creatives\n Attribution modeling: data‑driven vs last‑click vs GPT‑assisted narrative\n\n\nHands‑On Lab\n \n\nBuild and launch a Performance Max campaign with AI‑generated assets & set up automated rules.\n\n\n\nDay 3: Measurement\, Optimization & Future‑Proofing \n\nAI Analytics & Dashboards\n\nGA4 predictive metrics & anomaly detection\nBigQuery + Looker Studio AI for blended SEO/SEM reporting\n Custom GPT agents for weekly insight emails & Slack alerts\n\n\nCRO & Experimentation\n\nAI A/B & multivariate platforms: VWO\, Optimizely\, Google Optimize sunset alternatives\n Heatmaps & session replays with Hotjar + AI clustering\n Lighthouse + GPT for technical improvement prioritization\n\n\nLocal\, Mobile & Voice Search Mastery\n\nHyperlocal ranking factors & proximity AI tools\n Voice search query analysis; conversational content frameworks\n Mobile performance audits & Core Web Vitals remediation\n\n\nSearch Generative Experience (SGE) & Conversational Search\n\nAnatomy of SGE answer snapshots\n Optimizing for Bing Chat & AI‑powered answer engines (Perplexity\, You.com)\n Zero‑click SERP survival tactics & brand visibility strategies\n\n\nEthics\, Regulation & Risk Management\n\nEU AI Act\, Google Search Essentials\, and ad policy compliance\n Data privacy\, bias mitigation\, and content authenticity\n Sustainable AI: energy impact & green hosting considerations\n\n\nContinuous Improvement Framework\n\nFeedback loops\, data governance\, and model retraining\n Automating reporting & optimisation task queues\n Building a culture of test‑and‑learn with AI assistance\n\n\nCapstone Group Project\n\nDevelop an end‑to‑end AI‑driven SEO & SEM strategy for a challenger brand; present findings with KPI forecasts and risk mitigation plans.\n\n\n\n\n\n\nMETHODOLOGY\n\n\nExpert‑led demos: live walkthroughs of AI platforms and plugins.\nHands‑on workshops & labs each day for practical skill‑\nCollaborative problem‑solving via group challenges and peer reviews.\nReal‑world case studies dissecting successful AI search campaigns.\nAssignments & templates to apply AI workflows in participants’ own projects.\nContinuous Q&A and personalised coaching throughout the program.\n\n\n\n\n\n  \n  \n  \n  \n  \n 
URL:https://mlearning.meteor.com.my/event/digital-marketing-analytics/
LOCATION:Menara OUM\, Block C\, Kompleks Kelana Centre Point\, Jalan SS7/19\, Kelana Jaya\, Petaling Jaya\, Selangor\, 47301\, Malaysia
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ORGANIZER;CN="METEOR Learning":MAILTO:meteorlearning@meteor.com.my
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