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DTSTART;TZID=Asia/Kuala_Lumpur:20260804T090000
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DTSTAMP:20260627T022233Z
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UID:3585-1785834000-1785949200@mlearning.meteor.com.my
SUMMARY:Social Media Marketing
DESCRIPTION:OVERVIEW \nThis programme provides participants with practical knowledge and skills to plan\, create\, manage\, and evaluate social media marketing campaigns across major platforms such as Facebook\, Instagram\, TikTok\, LinkedIn\, and YouTube. Participants will learn content strategy\, audience engagement\, paid advertising\, analytics\, and current digital marketing trends to support business growth and brand awareness. \n  \nLEARNING OUTCOMES \nUpon completion of this programme\, participants will be able to: \n\nExplain the fundamentals of social media marketing and its role in digital business.\nIdentify suitable social media platforms based on target audience and business objectives.\nDevelop an effective social media content strategy and content calendar.\nCreate engaging social media content using proven marketing techniques.\nPlan and execute paid social media advertising campaigns.\nAnalyse social media performance using key metrics and analytics tools.\nApply best practices to increase audience engagement\, brand awareness\, and lead generation.\n\n  \nCOURSE OUTLINE \nModule 1: Introduction to Social Media Marketing \n\nDigital marketing ecosystem\nRole of social media in business growth\nOverview of major social media platforms\nConsumer behaviour in social media\n\nModule 2: Social Media Strategy Development \n\nDefining marketing objectives\nIdentifying target audiences\nCompetitor analysis\nBuilding a social media strategy\n\nModule 3: Content Planning and Creation \n\nContent pillars and themes\nStorytelling techniques\nCopywriting for social media\nVisual content and video marketing\nContent calendar development\n\nModule 4: Platform-Specific Marketing \n\nFacebook marketing\nInstagram marketing\nTikTok marketing\nLinkedIn marketing\nYouTube marketing\n\nModule 5: Social Media Advertising \n\nIntroduction to paid advertising\nCampaign objectives and targeting\nBudget planning\nAd creation and optimisation\nMeasuring advertising effectiveness\n\nModule 6: Social Media Analytics \n\nKey performance indicators (KPIs)\nReach\, engagement\, impressions\, and conversions\nSocial media analytics tools\nCampaign performance reporting\n\nModule 7: Trends and Best Practices \n\nInfluencer marketing\nCommunity management\nSocial commerce\nAI tools for social media marketing\nEmerging trends and future opportunities\n\n  \nMETHODOLOGY \nThe programme adopts a practical and interactive learning approach through: \n\nInteractive lectures and discussions\nCase studies and real-world examples\nHands-on activities and exercises\nGroup discussions and collaborative learning\nSocial media campaign development workshop\nPractical assignments and presentations\nTrainer feedback and coaching sessions
URL:https://mlearning.meteor.com.my/event/social-media-marketing/
LOCATION:Menara OUM\, Block C\, Kompleks Kelana Centre Point\, Jalan SS7/19\, Kelana Jaya\, Petaling Jaya\, Selangor\, 47301\, Malaysia
ATTACH;FMTTYPE=image/png:https://mlearning.meteor.com.my/wp-content/uploads/2026/06/Social-Media-Marketing-scaled.png
ORGANIZER;CN="METEOR Learning":MAILTO:meteorlearning@meteor.com.my
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