OVERVIEW

This programme provides participants with practical knowledge and skills to plan, create, manage, and evaluate social media marketing campaigns across major platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube. Participants will learn content strategy, audience engagement, paid advertising, analytics, and current digital marketing trends to support business growth and brand awareness.

LEARNING OUTCOMES

Upon completion of this programme, participants will be able to:

1. Explain the fundamentals of social media marketing and its role in digital business.
2. Identify suitable social media platforms based on target audience and business objectives.
3. Develop an effective social media content strategy and content calendar.
4. Create engaging social media content using proven marketing techniques.
5. Plan and execute paid social media advertising campaigns.
6. Analyse social media performance using key metrics and analytics tools.
7. Apply best practices to increase audience engagement, brand awareness, and lead generation.

COURSE OUTLINE

Module 1: Introduction to Social Media Marketing

• Digital marketing ecosystem
• Role of social media in business growth
• Overview of major social media platforms
• Consumer behaviour in social media

Module 2: Social Media Strategy Development

• Defining marketing objectives
• Identifying target audiences
• Competitor analysis
• Building a social media strategy

Module 3: Content Planning and Creation

• Content pillars and themes
• Storytelling techniques
• Copywriting for social media
• Visual content and video marketing
• Content calendar development

Module 4: Platform-Specific Marketing

• Facebook marketing
• Instagram marketing
• TikTok marketing
• LinkedIn marketing
• YouTube marketing

Module 5: Social Media Advertising

• Introduction to paid advertising
• Campaign objectives and targeting
• Budget planning
• Ad creation and optimisation
• Measuring advertising effectiveness

Module 6: Social Media Analytics

• Key performance indicators (KPIs)
• Reach, engagement, impressions, and conversions
• Social media analytics tools
• Campaign performance reporting

Module 7: Trends and Best Practices

• Influencer marketing
• Community management
• Social commerce
• AI tools for social media marketing
• Emerging trends and future opportunities

METHODOLOGY

The programme adopts a practical and interactive learning approach through:

• Interactive lectures and discussions
• Case studies and real-world examples
• Hands-on activities and exercises
• Group discussions and collaborative learning
• Social media campaign development workshop
• Practical assignments and presentations
• Trainer feedback and coaching sessions