OVERVIEW

This 2 days hands on training introduces participants to the power and practicality of Generative AI tools in the content creation process. Business owners, marketers and content professionals will learn how to use generative AI effectively to create text, visual and video content faster and more creatively. The course focuses on real world applications, practical skills, and ethical considerations to ensure AI is used responsibly while supporting marketing goals.

LEARNING OUTCOMES

1. Adapt the fundamentals and potential of Generative AI in content marketing
2. Apply AI tools to generate captions, headlines, blogs and email content
3. Create high impact visuals and posters using AI platforms
4. Plan effective prompts that guide AI output accurately
5. Produce and edit short form videos using AI assisted tools
6. Plan creative workflows and improve content turnaround time
7. Recognize ethical concerns and future developments in AI use

COURSE OUTLINE

INTRODUCTION TO GENERATIVE AI IN CONTENT MARKETING

• What is Generative AI and how does it work?
• The evolution of content creation: Before and after AI

THE POWER OF AI FOR CREATIVE WORKFLOWS

• Mapping your current content creation workflow
• Using AI for ideas and brainstorming content topics

PROMPLIT: HOW TO COMMUNICATE EFFECTIVELY WITH GEN AI

• The art and science of prompt engineering
• Core components of an effective prompt

CRAFTING CAPTIONS, HEADLINES, AND VIDEO SCRIPT WITH GEN AI

• Crafting engaging social media captions tailored to different platforms
• Writing compelling video scripts

ETHICAL USE AND FUTURE TRENDS IN AI CONTENT CREATION

• Navigating copyright and plagiarism in the age of AI
• The importance of transparency and disclosing AI use to your audience

VISUALS AND POSTERS CONTENT WITH GEN AI

• Introduction to AI image generation models
• Designing marketing collateral

GENERATING VIDEOS WITH AI

• The landscape of AI video generation tools

Using AI for video editing

METHODOLOGY

• Lecture
• Hands-on Activities
• Case Studies
• Q&A Sessions
• Hands-on Activities